CAA Atlantic
2024 MEMBER REPORT
Dawn Dalley
President & CEO
CAA Atlantic
Dear CAA Atlantic Members,
As we reflect on the past year, we see countless extraordinary accomplishments. We've compiled the highlights in our 2024 Member Report, showcasing everything from new business ventures and community giving to record-setting member savings.
This summary of 2024 includes work done by our amazing employees, who passionately ensure you receive top-notch service every day—whether it's your dream travel, insurance or roadside assistance. We hope you see the value of your CAA Atlantic membership every day as we “go together".
Thank you for being a part of the CAA Atlantic family—your support is the cornerstone of our success. Enjoy this glimpse into another remarkable year!
With gratitude,
Membership
Our members get access to amazing benefits and big savings.
Total Members in Atlantic Canada
New Members in 2024
REWARDS SAVINGS
You save and earn on everyday purchases as a member
REWARD SAVINGS
You save and earn on everyday purchases as a member
Member Savings
TOP 3 PARTNERS
TOP 3 PARTNERS
NEW PARTNER
ADDED IN 2023
CAA Members save $10 on a Krown Rust Control Applications
Top three partners
NEW PARTNER ADDED IN 2023
CAA Members save $10 on a Krown Rust Control Applications
Top 4 Savings Partners
NEW PARTNERS
Fuel savings add up
As a member, you save 3 cents per litre on fuel at Shell
As a member, you save 3 cents per litre on fuel at Shell
Fuel savings add up
Transactions by CAA Members
Total Savings by CAA Members in Atlantic Canada
Roadside Assistance
Providing YOU with peace of mind while on the road for over 75 years.
– ‘Not all heroes wear capes’ - that’s a comment that always brings a smile. There is no greater joy than seeing the smile of someone we’ve helped. The gratitude we receive from the acts of kindness, and the job we do is the greatest gift of all! All of us at CAA Atlantic are spreading kindness one call at a time. And that’s a job we all love!
Johnathan Penner, Shift Supervisor, Fleet Operations
Member roadside rescues in 2024
Member batteries boosted
Batteries installed
... my vehicle wouldn’t start and I was in the city of Halifax, an hour away from home and needed to get home ASAP! Your driver was super great; [he] not only started the car, but had a battery for me to purchase AND less cost than going to a dealership for it. Thank you!
Marion G., NS
Tire changes and installs
Tire repairs
– I'm really impressed with the service Otto and the team gave me today. It saved me the hassle of driving into town twice and a bunch of time. Plus, the price was pretty much the same as a regular shop. Your crew was super helpful right from the get-go, answering all my questions. It was a smooth experience big shoutout to your team for pulling this off. Keep up the great work!
Hugues M., HRM
YOU can travel with confidence knowing our expert team of advisors are with you, no matter where life’s journeys take YOU.
Our employees’ adventures shape them into the friendly, resourceful, and customer-focused professionals you've come to rely on for all your travel needs. Here are a couple of their travel stories.
– I enjoy the personal contact with the travel agents at CAA. We have developed a relationship with our agent and they take care of our preferences in a caring and enjoyable manner. Their travel experience, plus their knowledge of many vacation destinations, helps make our trip planning so much more relaxed. They also assure we have ample insurance protection abroad as we travel. We appreciate having them as a contact as we travel away from home. They are a gem!
Deborah D., NB
Stress-free vacations covered by travel insurance
of combined travel experience on our team
We launched the Air Passenger Rights Help Guide, simplifying travel for all Canadians.
Surprises happen. We've got you covered when they do.
Total insured Atlantic Canadians
Auto Insurance
44621
Drivers cared for
Home Insurance
16721
Homes protected
Term-life, Health, Dental Insurance
1257
Healthier Canadians
Average member savings* on home and auto insurance in 2024
*Based on 2024 savings by members for both CAA Insurance home and auto insurance combined.
ESG
In 2024, we launched our first-ever Environment, Social & Governance (ESG) Strategy.
We’re clear on our priorities and how we show up on behalf of members. Our goal is to be forthcoming and tuned in to our impact on the world around us. Our focus is on these United Nations Sustainable Development Goals:
Environment
We are committed to doing everything we can to contribute to a cleaner, greener environment for generations to come.
We did our first-ever Greenhouse Gas Emissions Inventory and set environmental goals for the future
54% of our light duty vehicles are electric, with more to come
Social - Our People
At the heart of our member services, it's our team that truly makes the difference for members and our community.
Team members across Atlantic Canada
Hours invested in learning
Employee experience score
3.7x greater than other top employers!
We were recognized twice in 2024 as a
Top Employer in Canada
by HR Director Magazine & Canadian HR Reporter
– For over three decades, CAA Atlantic has been my professional home. This journey has been filled with growth, camaraderie, and countless wonderful memories, all of which have shaped who I am today. And the best part? There are still more memories to be made!!
Trudy-Ann Ritter, Travel Learnings & Development Manager, NS
In 2024, we embarked on our journey to EDIA:
Equity, Diversity, Inclusion & Accessibility
– CAA Atlantic is committed to efforts that advance equity, diversity, inclusion and accessibility throughout our workplace and in the communities we serve. We believe it is fundamental to our success and enables us to deliver on our mission to our members. We will actively work to eliminate barriers, promote equity, and ensure that all voices are heard and valued. We know that creating an inclusive organization is an ongoing journey and we are committed to listening, learning and evolving. We will work to foster an environment where every individual feels respected and empowered no matter where life’s journey takes them.
CAA Atlantic’s statement of commitment to EDIA
Community Giving
We’re dedicated to supporting local communities in need.
We give employees the opportunity to positively impact our communities with volunteer hours.
Community organizations helped on behalf of members in 2024
Donated by employees
We gave four fully-electric delivery vans to four food banks in the four Atlantic provinces.
We can't wait to do it again.
Advocacy
We advocated for safer roads for all
Slow down and move over for all roadside workers.
Governance
CAA Atlantic’s Board of Directors oversee CAA Atlantic’s strategic direction on behalf of our members.
Our board brings a wealth of knowledge and perspectives to the table, allowing for comprehensive decision-making in all aspects of our organization.
Cybersecurity
We’ve taken steps to enhance cybersecurity in the new age of AI, including free cyber safety training for all members.
Thank you for being here
Your membership is what makes it all possible.
Food Depot Alimentaire
$ 125,000
Feed Nova Scotia
$ 125,000
Other
$ 34,555
Upper Room Hospital Ministry
$ 125,000
Community Food Sharing Association
$ 125,000